By Yuri Lotman
Universe of the brain
A Semiotic concept of Culture
Yuri M. Lotman
Introduction via Umberto Eco
Translated by way of Ann Shukman
A significant ebook by means of one of many initiators of cultural reviews.
"Universe of the brain is an bold, complicated, and wide-ranging booklet that semioticians, textual critics, and people attracted to cultural stories will locate stimulating and immensely suggestive." ―Journal of Communication
"Soviet semiotics bargains a particular, richly efficient method of literary and cultural stories and Universe of the brain represents a summation of the highbrow occupation of the guy who has performed such a lot to assure this." ―Slavic and East ecu Journal
Universe of the brain addresses 3 major parts: which means and textual content, tradition, and heritage. the result's a full-scale try to show the workings of the semiotic house or highbrow global. half One is worried with the ways in which texts generate that means. half addresses Lotman’s vital proposal of the semiosphere―the area within which all semiotic platforms can function―presented via an analogy with the worldwide biosphere. half 3 makes a speciality of semiotics from the perspective of history.
A seminal textual content in cultural semiotics, the book’s formidable scope additionally makes it acceptable to disciplines open air semiotics. The publication should be of significant curiosity to these keen on cultural reviews, anthropology, Slavic reviews, serious concept, philosophy, and historiography.
Yuri Mikhailovich Lotman is the founding father of the Moscow-Tartu tuition and the initiator of the self-discipline of cultural semiotics.
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Extra resources for Universe of the mind: a semiotic theory of culture
Sample text
As regards the cultural function of rhetorical figures, Jakobson, on the one hand, broadens it, seeing there the basis for meaning-formation in any semiotic system. So he applies the terms 'metaphor' and 'metonymy' to cinema, painting, psychoanalysis, and so on. On the other hand, he narrows it relegating metaphor to the domain of semiotic structures = poetry, and metonymy to the sphere of the text = prose. 20 So the question of the demarcation between poetry and prose was put on an objective basis, has ceased to be merely a question of literary categories, and has become a semiotic universal.
The more the syntagmatic organization is stressed the freer and more associative will be our semantic connections. So the 'I-F text has a tendency to build up The Text as a Meaning-generating Mechanism 29 individual meanings and to take on the function of organizing the disordered associations which accumulate in the individual consciousness. It reorganizes the personality who engages in autocommunication. So the text bears a three-fold semantic value: the primary general linguistic semantic value; the secondary semantic value, which arises from the syntagmatic reorganization of the text and from juxtaposition with the primary values; and thirdly, values that arise from the introduction into the message of extra-textual associations, ranging from the most general to the extremely personal.
6. 7. 8. 9. 10. 11. 12. 13. 14. What happened? Though his eyes were reading, his thoughts were on a distant goal: desires and dreams and griefs were breeding and swarming in his inmost soul. Between the lines of text as printed, his mind's eye focused on the hinted purport of other lines; intense was his absorption in their sense. Legends, and mystical traditions, drawn from a dim, warm-hearted past, dreams of inconsequential cast, rumours and threats and premonitions, long, lively tales from wonderland, or letters in a young girl's hand.
