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Communication and Midterm Elections: Media, Message, and by John Allen Hendricks

By John Allen Hendricks

This e-book deals a entire exam of midterm elections from the lens of communications and media insurance. utilizing a large choice of equipment, this contributed quantity covers the diversities, similarities, and demanding situations specified to midterm elections.

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Extra resources for Communication and Midterm Elections: Media, Message, and Mobilization

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I can look at the numbers when I have the time, and still use that [information] the next time we need to post a message” (Personal communication, December 3, 2014). A consultant who finds them helpful, even if not the holy grail of social media campaigning, spoke to their usefulness as well as their limits: “Of course [I use them]. There’s no point in not looking at information. I think it’s important to use other engagement analytics alongside Facebook[’s], but together you can better understand what types of messages are getting you more dollars or e-mail signups of whatever your goal is” (Personal communication, December 19, 2014).

Democrats lose big in statehouses, too. Politico. , & Vavreck, L. (2013). The gamble: Choice and chance in the 2012 presidential election. Princeton, NJ: Princeton University Press. Smith, A. (2014). Cell phones, social media and campaign 2014. Pew Research Center. org/2014/11/03/cell-phones-social-mediaand-campaign-2014/ M E D I A , M E S S A G E , A N D M O B I L I Z AT I O N 23 Soergel, A. (2014, November 4). Elections draw record online audience. S. News & Report. , & Niemi, R. G. (2013). Thousand Oaks, CA: CQ Press.

News broadcast on KARK, and Fox affiliate KLRT in Little Rock charged a Democratic PAC $11,000 for a spot during the Sunday night NFL game (DeMillo & Elliott, 2014). Even online, where ad space is seemingly endless, many campaigns and outside groups found that premium online advertising space had long been booked and was unavailable (Parker, 2014). 18 SCHILL AND HENDRICKS Estimates on how much money was spent on political advertising during the 2014 midterms were inconsistent. 2 million political ads.

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