By David Taber
Drive higher productiveness and elevate Saleswith Salesforce.com–Starting Now
Discover Real-World top Practices—Without Paying pricey Consultants
You’re making an investment in Salesforce.com for one cause: to force significant functionality advancements throughout your whole association. Salesforce.com® secrets and techniques of Success may help you do exactly that. Drawing on his event with dozens of deployments, writer David Taber deals specialist suggestions on each point of Salesforce.com deployment, with results-focused top practices for each quarter of the association touched by way of Salesforce.com, together with revenues, advertising, customer support, finance, felony, and IT. this can be details you’d in a different way need to pay a specialist $300/hour to get...information you won’t locate in the other book!
Taber walks you thru constructing a finished and potent implementation process, by means of strategies and specifics to beat each problem you face, together with inner politics. via this publication and its significant other site, www.SFDC-secrets.com, Taber presents questionnaires, step by step publications, and broad resources–all a part of the profit Overdrive™ method that offers your company greatest effects from Salesforce.com.
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Achieve greater end-customer pride and dramatic revenues productiveness gains
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Use the SFA adulthood Model™ to evaluate readiness, fill gaps, and achieve early, deep person adoption
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Overcome “people, product, and procedure” pitfalls which may restrict the price of Salesforce.com
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Learn which instruments, components, beneficial properties, and extensions are correct in your implementation
This book’s start-to-finish roadmap for fulfillment can be utilized via businesses of all sizes in all industries–with particular chapters for executives, group leaders, implementation workforce contributors, builders, and clients through the business.
Read Online or Download Salesforce.com Secrets of Success: Best Practices for Growth and Profitability PDF
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Additional resources for Salesforce.com Secrets of Success: Best Practices for Growth and Profitability
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It takes only a few negative or ambivalent words from the champion to halt the system’s positive momentum. Rumors fly fast, and any frustration expressed by the champion will get around. When the misinformation shows up in a report or dashboard, the champion must have the discipline to say, “This information is no good. ” If in a moment of frustration the champion says something like, “This system is no damn good—I can’t use this garbage,” the champion will be setting back SFDC adoption by months.
You don’t need me to tell you that the “good old days” of selling are gone—the easy money has already been made. Customers expect a much higher level of sales rep knowledge, tighter execution, and deeper post-sales support. Also, they want to do business on the Web, whether your operations are ready for it or not. If you want to achieve higher customer lifetime value, your sales, marketing, and customer support teams will need to collaborate much more effectively than they did in the past. With SFA/CRM systems, the business case is all about profits.
In addition to your consistent personal support, there must be a proactive “good news” campaign touting the SFDC system almost from day one. Executive Mandates As delivery of SFDC features begins, put some mandates in place so that your organization gets the right big-picture orientation about the system: • The SFDC system is what executives will use as their only source for information about customer relationships. If other systems contain customer data (such as warranty registration), they’ll need to be integrated with SFDC over time so that the company achieves a 360-degree view of the customer.
