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New Labour, New Language? by Norman Fairclough

By Norman Fairclough

It is a e-book concerning the politics of latest Labour that specializes in language. Fairclough will get in the back of the rhetoric to discover the true that means. He examines a variety of political speeches and texts, from Tony Blair's speech following the dying of Diana to the 1997 Labour social gathering Manifesto and invoice Clinton's booklet among desire and background. New Labour, New Language? blows open the entire debate at the nature of the political discourse of latest Labour and the 'Third Way'.Written in a transparent, non-technical type and together with a thesaurus, New Labour, New Language? will entice somebody drawn to language and politics.

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In the same speech, cooperation is constructed in terms of ‘partnership’ and ‘rights and responsibilities’: ‘The developed world has a responsibility to transfer resources, expertise and assistance to the developing world. ’ Nation-states are constructed here as rational agents acting in moral ways. The contrast underscores the observation I made above: that abstract and externally imposed ‘change’ is partly the result of decisions made by governments as well as businesses. 11 Metaphor I commented earlier on the metaphorical character of the construction of ‘change’ in Blair’s ‘Confederation of British Industry’ 32 THE ‘THIRD WAY’ speech – including ‘change’ being metaphorised as a tidal wave (‘change that sweeps the world’) or the mere passage of time (‘trying to keep the clock from turning’), implying that change is inevitable and irresistible.

A relatively modest interpretation would be that New Labour has found a balance between contrary themes. But New Labour often makes the more radical claim of ‘going beyond’ such contrary themes, transcending them. It is one thing to say that there may be ways of reconciling for instance the promotion of enterprise and the attack on poverty and discrimination; it is quite another to say that the two ‘themes’ can no longer be in conflict. The former is perfectly conventional – Labour governments in the past have made such claims – the latter is not.

At present they lack a coherent and consistent political discourse, they speak in many voices rather than one. However, the consistency and unity of a political discourse is only relative: there are diverse discourses and voices within New Labour too, but there is also a sufficient commonality to give the sense of a broad unity and consistency of vision. But this unifying political discourse is not a once-and-for-all 21 THE ‘THIRD WAY’ achievement; it is constantly put at risk by events and changing circumstances, and it demands continuous work to sustain it.

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