By Terrence MacTaggart,Jerry Berberet,Kenneth A. "Buzz" Shaw, et al.Rowman and Littlefield Publishing Group|Rowman & Littlefield Publishers||Rowman & Littlefield Publishers, Inc.Adult NonfictionEducationLanguage(s): EnglishOn sale date: 14.02.2011Street date
What are the hallmarks of an enduring institutional turnaround? it's too effortless to mistake a unmarried initiative—mounting a brand new advertising and marketing application, for instance, or bringing in one million buck donation—for a real turnaround. winning turnarounds contain profound, frequently tough, activities that have an effect on the funds, educational choices, and reputations of faculties and universities. They take associations to new degrees of functionality after which current new demanding situations. MacTaggart examines the different levels that include institutional turnarounds and provides functional suggestion on environment and attaining better degrees of functionality. MacTaggart additionally discusses the early signs of a school or university's want for a turnaround. He and his colleagues define monetary traits and different signs of misery, in addition to benchmarks for many of the levels in an efficient turnaround process. educational Turnarounds can help trustees, presidents, and college participants diagnose no matter if or...
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Extra info for Academic Turnarounds. Restoring Vitality to Challenged American Colleges/Universities
Sample text
Garcia and Karen J. Hoelscher Academic Turnarounds: Restoring Vitality to Challenged American Colleges/Universities edited by Terrence MacTaggart Strategic Leadership: Integrating Strategy and Leadership in Colleges and Universities by Richard L. Morrill The Art and Politics of Academic Governance: Relations among Boards, Presidents, and Faculty by Kenneth P. Mortimer and Colleen O’Brien Sathre Leaders in the Labyrinth: College Presidents and the Battlegrounds of Creeds and Convictions by Stephen J.
A school may enjoy a splendid reputation or brand, but unless enough customers are able and willing to purchase its educational services, the school’s image will suffer. Green Mountain College, for example, was once known as a safe and pleasant girls’ finishing school where boys from Williams College came calling. But when women were admitted to Williams in 1970, Green Mountain’s brand began to lose its power to attract students. Marketing is the process of relating what an institution has to offer to groups of students, parents, employers, and others who will help pay for the service—or influence the students to seek it.
With a mere handful of students, and substantial monthly debt payments, that marketing and branding failure exacerbated Green Mountain’s already precarious financial state. However, as chapter 3 suggests, the larger rebranding of the college as what one observer described as an “environmentally friendly, L. L. Bean clothing sort of place” meant that the turnaround president, who successfully addressed the Stage I problems, did not need to invent a new image as well. For institutions with serious financial problems, success lies in doing first things first.
